This guidance is designed primarily for heritage projects that plan to make a charge for entry, or for use of facilities or for other services provided, for example, venue hire, catering, or retailing. If your project is not based at a physical heritage site, but will be dependent on generating a revenue stream (for example, from a website), you will still need to undertake a market and financial appraisal. This guidance explains how to do that and how to present the evidence for your project’s financial viability in your second-round application.
Essential for…
Applications for Heritage Grants of over £1 million.
Useful for…
Any Heritage Grants project (grants over £100,000) that is dependent on generating an additional revenue stream for financial sustainability.
Contents
1 Introduction
2 Links to other parts of your application
3 Assessing the market for priced services
4 Undertaking financial appraisal
5 Websites and online services
Appendix A: Sources of information
Appendix B: Income and spending table
Appendix C: Cash flow
Appendix D: Glossary of common terms