Volunteering helps organisations and volunteers to become more connected with their local community. People feel strongly about their local heritage, and if you make your project as open and welcoming as possible, they’ll want to get involved.
Heritage projects provide scope to involve new volunteers, and it makes sense to recruit people who reflect the community where your project is based. Volunteers can spread the word about your project. They may give talks in schools or assist disabled visitors. They can distribute information via leaflets or email. And they are a great source of knowledge on how people feel about heritage in their area.
Reaching out to different groups
Well-established groups of heritage volunteers often represent only a small cross-section of the local population. There are several ways in which your project can reach out to a greater diversity of people.
Make contact with organisations that serve the groups you want to involve. For example, talk to local youth agencies and schools about involving young people. Or visit clubs and day centres that work with older or disabled people, young families or asylum seekers. Once you’ve established a good working relationship, some agencies will refer potential volunteers to your project.
It’s helpful to consult with people about what would attract them to volunteering. Try to identify barriers that might make them see your project as ‘not for me’. Taster sessions can attract potential volunteers who might be interested but are still unsure.
It’s a good idea to provide opportunities that reflect your volunteers’ interests and circumstances. Some people may be good communicators, while others may be passionate about the local environment.
Be aware, too, of different motives for volunteering, such as wanting to learn new skills or meet new friends. Like paid staff, volunteers need a contact person, a supervisor and suitable working conditions. Volunteers with disabilities may need you to make adjustments to the workplace. It’s also important to cover reasonable expenses, such as phone calls and travel.