Say thank you to National Lottery players

Cassiobury Park
Thank National Lottery players this Christmas by offering ticket-holders a free treat.

Without National Lottery players, the £7.7billion of funding awarded to more than 42,000 heritage projects since 1994, would not be possible.

This December, we're asking you to thank them - and show that their money has been well invested - by offering them free entry, or some other treat.

Gressenhall Farm and Workhouse, Gainsborough's House and the Watts Gallery have all piloted 'free-entry-with-a-National-Lottery-ticket' promotions, and reported increased footfall and a wider demographic of visitors than they would normally expect, and a positive response overall.

Now, as part of a month-long National Lottery celebration, we're asking HLF-supported visitor attractions to take part in a co-ordinated week of free offer heritage activity from 11-17 December. If you already offer free entry, how about a free coffee, a guided tour, some free tickets to a paid-for exhibition?

We'll provide you with all the tools and information you need to run your own free offer; HLF and The National Lottery will support your involvement with website, social media, and press promotion. And details of the campaign will be featured on 37,000 National Lottery point-of-sale media screens.

Want to join in? 

Find out what to do next, hear about Gainsborough's House and Gressenhall's previous free entry promotions, then register your participation and download the toolkit to get started planning your free offer.

We've posted some FAQs in the Online Community - if there's anything we've missed, please ask us in the comments there. We'll also be hosting a live chat on Thursday 12 October with special guests who have piloted free ticket offers, and can share their advice with you.

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