What participants did last year
An exciting new visitor centre on the Jurassic Coast, Seaton Jurassic has received over £1m in National Lottery funding. They told us: “#ThanksToYou was the perfect fit to be able to give something back to the community while at the same time highlighting how simple things like buying a lottery ticket can help make a big difference in your own neighbourhood.”
The centre offered free entry for up to four people upon presentation of a National Lottery ticket, and found:
- 76% of the 280 visitors who came with a Naitonal Lottery ticket were new to the centre
- 46% said they lived locally
- 200% more visitors attended during the #ThanksToYou week compared with the same week the previous year
- 28% more money was spent in the cafe than usual
“We would have no hesitation in recommending participation to others, particulalry if they operate in a seasonal market.”
Royal Geographic Society
The RGS prepared a special display of objects from its collection for National Lottery players, to complement their 'Travels With The Director' photography exhibition.
Around 150 players took advantage of the offer, and the society said: “Visitors were in some cases inspired to return to visit and use the Collections, others remarked on the curation of the displays and recommended the exhibition to others, some visitors made repeat visits to see further displays in the sequence.”
“We would certainly participate again, in view of the new audiences that we reached as a result.”
Langford Lakes Nature Reserve
One of Wiltshire Wildlife Trust's flagship reserves, Langford Lakes gave a free nature-themed Christmas present to National Lottery players who visited their Santa's Grotto, and hosted a variety of Christmas craft sessions and special tours around the reserve.
“More people became aware of the reserve thanks to publicity of #ThanskToYou on the National Lottery and HLF websites”, they told us. “It was wonderful to see so many new faces an the reserve.”
Want to hear more about taking part? Join special guests who have previously run free offers in our Online Community live chat on 11 October to ask any questions you might have about running your own promotion.