What practical and straightforward methods do you use to collect people's socio-economic group data?
The HLF Evaluation Guidelines ask for the socio-economic groups (using the ONS categories) for visitors, volunteers and trainees. The method for establishing a person's socio-economic category is quite complex and involves asking them several questions. This is easier to do with volunteers or trainees who sign up to the project using an application form, but it is unrealistic to ask all these questions of general visitors to e.g. a historic site or participants in an event.
HLF wants to know that their funding reaches a wide range of people, which is why they ask for this data.
Please can the HLF team, and other Community Forum members, suggest some tried and tested methods to gather this data in a practical way?
Thank you very much!