Social Media (12 November, 2015)

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One of the subjects we get asked a lot of questions about is social media. Our grantees want to know everything from what is the best social network for their project, to how to use hashtags, and everything in between.

So, we'll be discussing all things social media right here in a live chat on Thursday 12 November from 12.30-1.30pm.

I'll be joined by a few of my HLF (social media guru) colleagues to talk tweeting, tagging, Instagramming, blogging, Facebooking, and any other topics you'd like guidance on.

Join us to pick up top tips on making a social media plan and getting the message about your project out to the right people online.

View Amy Freeborn's profile Amy Freeborn Nov 4 2015 - 1:59pm
  1. Hello, and welcome to our eighth live chat in the Online Community.

    Today we’ll be discussing social media, and I’m joined by my HLF colleagues - and social media gurus - Hannah and Jack.

    Before we get started, a little bit of housekeeping:

    • We encourage everyone following along to ask questions at any time, but we will wait until the end of the chat, once we’ve got through our over-arching questions, to answer these.
    • The screen will not automatically update as each comment is posted, so we would encourage you to refresh your screen every 5-10 minutes to see the latest posts. (Hit F5 on your keyboard to refresh)

    Now, without further ado, I’ll let my colleagues introduce themselves.

  2. View Amy Freeborn's profile Amy Freeborn
    Offline | Last seen: 13 hours 49 min ago
  3. Hi!

    Ed Goodall, Project Officer at Breaking New Ground.

    Would be good to hear your ideas on:

    - How to increase our Facebook following. Our Twitter has really taken off but not so much on Facebook.

    - How to translate followers into participants.

     

     

  4. View Ed Goodall's profile Ed Goodall
    Offline | Last seen: 1 year 6 months ago
  5. Hi, I'm Hannah - (@stop_hannahtime) - the Government and Parliamentary Relations Manager at HLF and I'm a big fan of social media.

    Whether it's catching up on breaking news on Twitter, maintaining old relationships on Facebook, blogging about my USA roadtrips or enjoying beautiful images from around the world on Instagram, social media is a helpful, fun and exciting part of my everyday life both socially and professionally.

    I used to work for an MP in Parliament and have seen, over recent years, how MPs have embraced social media - so any questions about engaging with Parliamentarians via social media do please shout!

  6. View Hannah Sierp's profile Hannah Sierp
    Offline | Last seen: 1 year 10 months ago
  7. Thank you for those intros, and welcome!

    And thank you to Ed for your question. I think we will cover this in one of our pre-prepared questions, but if not, we'll come back to it specifically towards the end.

    Okay, on to question 1: Why is social media important?

  8. View Amy Freeborn's profile Amy Freeborn
    Offline | Last seen: 13 hours 49 min ago
  9. Hi.  I'm Robin Clutterbuck, National Coordinator of the Gallipoli Centenary Education Project. We've used Twitter quite a lot (@GallipoliEd) but I'm still unsure if social media can ever achieve anything more than momentary interest. Hopefully the live chat will tell me how!

  10. View Robin Clutterbuck's profile Robin Clutterbuck
    Offline | Last seen: 4 months 2 weeks ago
  11. I think Social Media is important, whether or not you use social media people might be using it to talk about your project or the things you're interested in - so I figure it's always worth keeping a track on your reputation and checking in regularly to see if people are discussing your work in a positive way.

    I've found Social Media to be really inclusive and it's clear it's growing in popularity. It's also a really fun and engaging way of promoting great work and learning from other people.

  12. View Hannah Sierp's profile Hannah Sierp
    Offline | Last seen: 1 year 10 months ago
  13. Thank you both for those answers - and great cocktail party analogy, Jack!

    And thank you Robin for following along - I hope we can convince you of the importance of social media and give you some tips to generate a bigger impact and tangible results.

    Now, on to question 2: What are the key social media sites people should be concentrating their efforts on? And what are the main things to keep in mind about each?

     

  14. View Amy Freeborn's profile Amy Freeborn
    Offline | Last seen: 13 hours 49 min ago
  15. what do you think the pros and cons are of setting up a distinct SM e.g a project FB page and twitter account presence for a project v. hashtagging etc from an organisations regular SM presence?

     

  16. View Julia Goldsmith's profile Julia Goldsmith
    Offline | Last seen: 1 month 3 weeks ago
  17. in reply to

    what do you think the pros and cons are of setting up a distinct SM e.g a project FB page and twitter account presence for a project v. hashtagging etc from an organisations regular SM presence?

     

    Julia Goldsmith

    I think that's a great question and one that I'd like to know a bit more about too - I think a seperate Facebook page for a project can create an effective hub for people to communicate and share ideas, but I'm worried that it could fracture our audience and over-complicate things.

  18. View James Tynan's profile James Tynan
    Offline | Last seen: 2 years 11 months ago
  19. What key social media site people should concentrate their efforts on partly depends on the capacity and nature of your project. If you're new to social media or feeling a bit stretched already - why not choose one form of social media and concentrate on really engaging with that rather than trying to master lots of social media channels and then feeling being overwhelmed.

    If your project is producing really stunning visuals then Instagram, Tumblr or Flickr might be the best way to show them off. If you have loads of stories to tell and lots of interesting participants involved in your project perhaps a blog might suit you better - so you can hear from different voices and perspectives and explore themes in more detail - have a look at other project's social media to see if there's anything that you particuarly enjoy and would like to have a go at yourself.

    Also - is there anyone involved in your project who's already a social media user - if you have a colleague or a volunteer who's a prolific tweeter then perhaps kick-start your foray into social media via twitter and see where it takes you.

  20. View Hannah Sierp's profile Hannah Sierp
    Offline | Last seen: 1 year 10 months ago

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