Digital giving - is it right for you?

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Ways of giving digitally are constantly evolving. For example, since March 2013 we have seen the launch of The National Funding Scheme's ‘DONATE’, designed to help for charities in the arts and heritage sector fundraise using digital technology and the Art Fund’s crowdfunding platform ‘Art Happens’ aiming to bring together potential donors with UK museums.

There have also been developments in technology reported in the charitable sector news such as; Wooshping's wristbands currently being tested by several charities and the launching of mobile software such as SnapDonate which enables users to scan a charities logo with their smartphone and make a donation.     

With a rise in text giving reported in Give as you lives’ Donor Survey 2013, more crowdfunding platforms coming into the market there are an ever increasing number of options, one thing is for sure, digital giving is here to stay.

But is it right for you and your potential donors?

With so many potential opportunities to explore how do you know which initiative is the best one to choose when time and resource is limited?

Here is a space to add your thoughts on the subject and perhaps share some of your experiences of digital giving - just log in or register to add your comments below.

View Gemma Thorpe's profile Gemma Thorpe Nov 21 2014 - 3:31pm
  1. For our fund raising, we evaluated the various charity giving sites, and decided that Virgin Money Giving was best for our needs. We especially like the fact that it sorts out all the Gift Aid admin.

     

    What has been surprising though, is that despite providing links to VMG in our literature and on our website, the vast majority of our personal donations have still come via electronic bank transfers and cheques. This has added to the amount of recording and reconciliation work we have had to do, and the amount of work to make gift aid claims.

     

    But in the same way that the customer is always right, I guess the donor is always right, and we need to be open to offering a range of payment possibilities.

  2. View Chris Sutton's profile Chris Sutton
    Offline | Last seen: 11 months 3 days ago
  3. Hi Chris- and welcome to the community!

    Thanks for sharing your experience. Do you have any insight as to why people are still choosing to use cheque and bank transfer? Obviously, there could be a number of reasons but I wonder if perceptions of sites like VMG play a part. Do people feel that they are more time consuming to use or, given its mentioned in the press from time to time, is the fact they charge a fee an issue? 

    I'd be interested to hear of others have had a similar experience. 

    Good point about being donor led too! 

     

  4. View Gemma Thorpe's profile Gemma Thorpe
    Offline | Last seen: 5 months 4 weeks ago
  5. in reply to

    …. I wonder if perceptions of sites like VMG play a part. Do people feel that they are more time consuming to use or, given its mentioned in the press from time to time, is the fact they charge a fee an issue?….

    Gemma Thorpe

    A major hurdle to donating 'off-site' is that life gets in the way and what starts out as a good intention 'on site' becomes sidelined by life when we try to make time to visit the website, fill in the form and decide what to do about the tax relief.

    When it comes to fundraising the most important issue is getting your visitor to put their hand in their pocket (so-to-speak) while they are in that 'appreciative' head-space.

    This is where the more immediate types of digital donation systems can help; paricularly for smaller organisations that don't have the infrastructure to collect and process donations on site, ie., the site is not staffed.

    We recently gave Ouseburn Farm in the Ouseburn Partnership, Newcastle, one of our HERItag 'Donate Tags' and they have seen a marked increase in the number of small donations that come through their 'JustGive' type text donations account. The process is simple and it catches their visitors while they are in that 'appreciative' head-space.

  6. View Steve Holden's profile Steve Holden
    Offline | Last seen: 2 years 8 months ago
  7. Is anyone else aware of the #VATmoss problem - we've been told that because we sell membership online and our Friends get a digital newsletter 10 times a year, we are providing a digital service. 

    This website is aimed at small businesses, but many charities are also going to be forced to register for VAT, and submit a detailed quarterly report, if their supporter base includes people in the EU outside of the UK: https://www.enterprisenation.com/blog/posts/why-vatmoss-needs-you

    It would be good to hear if anyone has got an answer from HMRC explaining how charities can ensure they are not burdened in this way.

     

    Thanks,

     

    Pat

    Co-ordinator, The Heritage Crafts Association

     

     

  8. View Sally Morgan's profile Sally Morgan
    Offline | Last seen: 2 months 17 hours ago
  9. Whilst reading a grantees final report today I came across this online giving guide from the Institute of Fundraising, with Charity Finance Group and Crowe Clark Whitehill: Making the most of digital donations: A practical guide to selecting and using online giving platforms, which I wanted to share.

    Also, hi Pat - thanks for sharing the information about VATmoss. I'm aware of it but I'm afraid I'm not in a position to provide much help- it seems people are quite frustrated about the lack of clarity from having a read through activity on the hashtag! Did you get any closer to unpicking it?

     

     

  10. View Gemma Thorpe's profile Gemma Thorpe
    Offline | Last seen: 5 months 4 weeks ago
  11. There's an interesting article  from the Guardian on thier Culture Professional's webpage about the opportunities presented by crowdfunding for developing new audiences and creating communication/PR opportunities.  

    The author, Oonagh Murphy, also points to the Crowdfunding Toolkit from Arts & Business NI which looks useful.

    I'd be interested to hear from anyone who has used crowdfunding as to whether they feel thier campaign reached new audiences…

     

     

     

     

  12. View Gemma Thorpe's profile Gemma Thorpe
    Offline | Last seen: 5 months 4 weeks ago
  13. This is a slight deviation from the original thread topic, but it is an interesting little tidbit about generating funds via a digital source - have you considered putting a fundraising message and links on your website's '404 error' page? You might be surprised how many times this page is viewed.

    The Museum of Modern Art website is a good example - it contains three different fundraising messages: Donate, Shop online, Membership: http://www.moma.org/error 

     

    Images

  14. View Amy Freeborn's profile Amy Freeborn
    Offline | Last seen: 2 days 19 hours ago
  15. Good spot Amy! Just to add to that, here's a link to a series of webinars produced through the Giving to Heritage programme including a webinar on making the most of digital for heritage fundraising. It's a really interesting session with Howard Lake from UK Fundraising

    http://www.institute-of-fundraising.org.uk/events-and-training/heritage/webinars/

     

  16. View Gemma Thorpe's profile Gemma Thorpe
    Offline | Last seen: 5 months 4 weeks ago
  17. Hi Steve

    Thanks for your comments. It's a really good point about enabling people to give more immediately whilst they are still on site.

    I remember visiting a museum where there were several posters advertising text giving but the use of mobile phones whilst in the space was really discouraged which I imagine is a bit of an issue!

    Thanks for the link to Ouseburn Farm too - I'll take a look.

  18. View Gemma Thorpe's profile Gemma Thorpe
    Offline | Last seen: 5 months 4 weeks ago
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