Advocacy- raising the profile of our projects

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How you have set about raising the profile of your project locally, regionally or nationally? We would be interested in some examples. What has been the outcome? Have trainees helped publicise the project and the difference it makes? Have you entered your project or trainees for any awards? Do you have examples to share? Who do you think we need to collectively influence about the value of skills for the future? 

View Nick Randell's profile Nick Randell Sep 4 2015 - 2:34pm
  1. From the start of the funding being announced MGS has worked hard to make sure the programme is promoted both within the sector and to a wider national audience.

    There have been articles in The Scotsman, Museums Journal, Scots Magazine, Perthshire Advertiser, Orcadian, Southern Reporter, St Andrews Citizen, Third Force News, and Fife Today.

    Local papers respond well to both pictures being supplied, and to a local angle – this works well as it promotes not only a SfF programme but also the host museum sites. It’s a fantastic win-win for all those involved.  

    The National Trust Newsletter mentioned the programme as one of their volunteers became a trainee and they wanted to congratulate her. This really helps to demonstrate not only the value of volunteering but how volunteering can lead on to funded programmes which increase employability and upskill those involved in them.

    Trainees were interviewed on Radio Orkney –this was a great opportunity which really increased their confidence. They spoke about the SfF programme they were part of and also helped to promote a national Museums festival.

    The Chief Executive talked about the programme on STV-Glasgow as part of an arts and heritage piece more widely; this really helps to promote the fact that SfF /National Lottery funding doesn’t stand apart – it’s active in communities and organisations across the nations.

    Online resources have been used – including case studies – Museum Education Monitor; here it’s just a matter of grasping opportunities where they exist. Online publications often cannot afford to pay for articles but want content relevant to their readers; readers who are often industry professionals seeking focused content.

    This is part of being Active and Reactive – working with partners to raise your profile and theirs!

    Twitter and Instagram are great for keeping the profile of a programme uppermost in people’s minds – I’ve got a # for the programme #mgstrainees which is used by all trainers, trainees and those participating – it’s a great way to follow current information and to see what interesting projects are taking place across the country. (The trainees in this programme are spread right across Scotland and it helps them to keep in touch too.)

    One of the previous cohort of Interns with MGS won Intern of the Year  – which was presented at the Scottish Parliament in early 2015! This really helps to show what SfF funding can do.

    This year we know that we’re breaking new ground for the sector with non-graduate trainees and this increase in diversity plays an important part in ongoing sustainability.

    With sustainability and Fighting Fit! the theme of the MGS conference, there is a planned break-out session specifically on the legacy and SVQ element of this SfF programme. The qualification is already being used by other organisations and this is the perfect platform to demystify and promote a lasting accredited vocational qualification to the sector. A qualification which is helping to upskill their staff and volunteers, and also to diversity the sector enabling a more sustainable approach for the future.

    Advocacy has to be part of all programmes and where possible MGS works hard to keep MPs MSPs & those in government aware of any current projects when they are visiting heritage sites around the country.

    In closing I’ll say that there is a press release currently being written about the first (but not the last) of this cohort of trainees who has just been employed within the sector! She took part in an open interview process and has secured a role – and with support from the organisation is also able to continue with her qualification. Stories like this demonstrate that SfF funding works, there’s practical changes to the lives of individuals, but also attitudinal change in the sector itself.

    This is a relatively small programme but these small changes can have big ripples, and it is the role of effective advocacy and promotion to amplify these changes across the sector.  

  2. View Ailsa Macfarlane's profile Ailsa Macfarlane
    Offline | Last seen: 2 years 2 months ago
  3. Thanks for that detailed response Ailsa.  A really good overview of some of the ways the message about Skills for the Future can be shared and the success you have had.  I think you make a great point about the need to be proactive and reactive and working with partners to take advantage of all the opportunities  that  materialise.  It is also interesting that you highlight the impact on the trainees of being involved in media work and how it gives them additional skills and confidence.   Thanks for also sharing your twitter hashtag, we have a general programme one of #skillsforthefuture but if any other projects have their own then do share them.

  4. View Nick Randell's profile Nick Randell
    Offline | Last seen: 1 year 8 months ago
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