Investing in Success - Heritage and the UK tourism economy
The economic impact of heritage based tourism has been underestimated by politicians, economists and business leaders trying to get the British economy moving again. Part of the reason is that the data to make our case hasn't been available.
This report is the first to provide those missing numbers. It demonstrates that the heritage-based tourism economy is bigger than other studies have previously suggested, contributing an estimated £20.4billion to the gross domestic product and that investing in our heritage makes sense now more than ever.